At the core of Idea Lab Events is our irresistible chemistry.
Chemistry between the team and our clients, who just love us to bits, and the chemistry between our wide range of event offerings, which, over the past 9 years, has helped us grow into a turnkey experiential agency that can satisfy your every need and truly deliver events with attention to detail.

Our experience and wide skill-set enables us to deliver on just about anything you require, if we can’t do it in house, we’ll find someone who can. With a firm commitment to providing quality without compromise, our team of Event Specialists has played a major part in securing the respect and success that Idea Lab enjoys today. We offer a comprehensive range of services that involve the professional and focused management of events, servicing a variety of areas, including corporate hospitality, product and media launches, National and International Road Shows, Awards Ceremonies, Gala Dinner Celebrations, Corporate Incentive Programmes and Internal Communication Activations.

Our team takes pride in being hands-on, committed to detail and sound project management principles that secure memorable engagement. We believe that an event, aside from delivering truly spectacular experiences, should also carry through key brand messaging and align strongly to the overall campaign objectives or brand identity with measurable results. Our team creates inspired events that are renowned for being distinct, original and always imbued with our unrivaled passion.

Overview of Services:

• Event Creative Direction and Concept Development
• Entertainment, Staging and Theatrical Production Design
• Invitation Design and Production
• Interactive Design
• Event Websites
• Venue Sourcing and Booking Management – Click here to enquire about a venue
• Travel Logistics
• Corporate Gifting
• Concierge and Hospitality Management
• Animation
• Videography

  • UNDERSTANDING OF MARKETING PRINCIPLES
  • BRAND ALIGNMENT
  • SPEED
  • VERSATILITY
  • FLEXIBILITY
  • CREATIVE INNOVATION
  • RELATIONSHIP BRAND COMMITMENT
  • FINANCIAL STABILITY
  • WE ARE COMMITTED TO DELIVERING THE “UNIQUE AND DIFFERENTIATED EXPERIENCE”
  • WE ARE DRIVEN TO PROVIDE THE HIGHEST LEVEL OF SERVICE
  • WE COMMUNICATE OPENLY AND HONESTLY
  • WE VALUE CLIENT LOYALTY AND BRAND ALLEGIANCE


Some of the recent projects Idea Lab Events have had the pleasure of working on have been with MTN South Africa, MTN Group Management Services (21 Operating Units), MTN SA Foundation, Samsung Mobile & Electronics, FNB, Avanade, Dior, Altech Autopage Cellular, Microsoft, Standard Chartered Bank, Waggener Edstrom Worldwide and Gourmet SA.


“ I would just like to say that you guys are awesome – glad that hard work is paying off. I work/have worked with vast number of events agencies, and I would like you to know that you guys are something special – a really good team with much growth potential and a structure that will be able to sustain the growth. I look forward to working with Idealab. Thank you again”

Johnson Chen-Freedom Seekers


“Dear Idea Lab Team – Thank you once again very much for all your assistance during the 21Day Project and thank you in advance for the assistance that you will still be providing! You guys ROCK! – Thanks, as usual I would never ever ever be able to do it without you!”

Shakira Mayaram-MTN South Africa Internal Communications Manager


“Greg & Diego – The creative looks BEAUTIFUL – thank you so much, it will be perfect! Thanks for turning this around in record time – the guys were really impressed!”

Lauren Callie-Head of Corporate Affairs, South Africa Standard Chartered Bank


“Hi Guys – I actually do not know how to say THANK YOU to you all for making yesterday so incredible! I think you are amazing and I love working with you. You made all the creative events happen and I cannot thank you enough. It really looked great! Greg and Diego, you guys ROCK!!! Nothing is impossible and you just handle everything. I do not know what I would have done without you! Everything looked AMAZING!!!! Thank you so much for being there for me and assisting me with all the little nitty gritty stuff that came up. Diego, thanks for feeding me at 10pm last night. You guys are the BEST!”

Anina van der Merwe-Trade Marketing Samsung Mobile

“ Hi Greg – Just a note to say a very BIG THANK YOU to you and your team for all the hard work and many hours that went into making the MTN Retail Conference such a huge success. You really pulled everything together and made it work brilliantly. Thank you for being amazing! You all made Samsung very proud and I really do appreciate the effort and support from every one of you. Without all of you, and your dedication to the brand, we would not have pulled off such a great event and good presentation – Thanks again guys”

Alexa Kohloffel-Campaign Manager Samsung Mobile


“I would just like to say thank you very much for the outstanding work you guys provide to us at Samsung. You guys are the best! Well done!”

Yendi Ribbens-Samsung VIP Service Consultant


“Subashnie is delighted with the tactical concept and Avanade Stand execution. I spoke with her last night. Your designs came to life in Cape Town. Nice one! Diego, thanks for being professional, accommodating and solutions-oriented. It’s fantastic to have a trusted events partner in Idea Lab. Client is impressed. Avanade loves the WE/Idea Lab team, and especially the hostess!” “One day down. Four to go!”

Marcus Sorour-General Manager South Africa Waggener Edstrom Worldwide


“The MTN Academy’s Display was by far the best at the Group Leadership Conference and the support by the facilitators was superb. Well done to your team, you have raised the bar.”

Isaac van Rensburg-Portfolio Manager: IT MTN Group Procurement

“On behalf of the MTN Academy, I would like to thank you for your support, creativity, and resilience throughout the planning and implementation of our exhibition at the MTN Global Leadership Conference. We appreciate your support and wish to encourage you to keep up the great work. Your output has exceeded our expectations”

Tshepo Matseba-Marketing & Communication Manager The MTN Academy MTN Group


“A BIG thank you to you, Set Squared and all your supporting team for ensuring our Eurofinance Conference was a great success. The Stand Design was most impressive, and put the other exhibitors ‘in the shade’. With your assistance we were able to exceed our desired objectives for the event. Your guidance and suggestions on the entertainment and décor for our customer dinner was well on target, thank you – customers were very impressed with our local operatic talent, most especially our Chinese guests on hearing the Mandarin hit! Thank you again for your kind help and assistance. We look forward to working with you again in future”

Lauren Callie-Head of Corporate Affairs, South Africa Standard Chartered Bank


“Thank you so much for an amazing and exceptional function, all the Exco members enjoyed themselves and it was a huge success. A number of them were so impressed with the venue that they want to use it for their own functions. It was really great, so many thanks for a very memorable evening”

Mari van Niekerk-Senior Communication and Sponsorship Manager FNB Brand


“MTN held the mother of all parties on Thursday night to launch its summer campaign. The launch was one of the best parties I have attended. I smiled from the moment I entered Innesfree Park to the time I left. MTN had created a beach party complete with sea sand, braais and a makeshift soccer pitch”

Therese Owen- The Star Tonight

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